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Writers' Post Network Blog: Writers & Companies - Be Careful about the Infectious Content Marketing Delirium Now on the Web
Posted on September 21, 2013 at 2:13 AM |
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The Content Brokerage Marketing Scam SEO - Ethics and Winners & Losers
Before
we discuss what content marketing may or may not be and who is winning or
losing, let us take a look at what brought about this marketing strategies and
how it works. It is not yet clear where this phenomenon may be heading, given
that our own research shows that the content marketing fever that is throwing
the internet into delirium is fairly new and started to take hold about a half
a year ago. What is undoubtedly obvious is that content marketing has been a
strategic response to Google’s algorithmic changes and updates on the part of
bloggers, website owners, and marketing professionals. Each of these groups,
although no in the same business, have teamed up around the all-important
overall search engine optimization or SEO stratagem that The constant Google
changes and updates have required of any internet business entrepreneurs who
want to say in business and more consequentially, be successful. The ability of
a business to remain relevant and viable is a critical in business development,
planning, management, and marketing and advertising. However, notwithstanding
the absolute necessity for businesses to retain and operate on the basic of
ethical standards, legitimate business executive also understand the need to be
pro-active in their approach to trend and changes in the market, rather than to
be reactive, thus always shifting strategies to start heading in the whichever
direction that the winds of the market may start blowing. In truth, unlike what
many of those internet business appear to think, Google’s changes and updates
have not been intended to target websites or blogs for penalties and
punishments, rather Google’s primary objectives have been to integrate
mathematical and scientific principles and models into the search engine search results with
the goal of improving the overall use and the functions of the internet and
consequently making users’ searches and search results more precise and thus
more efficient. This process has been defined as search engine optimization of SEO. SEO is
a user-oriented program that happens to benefit websites by forcing webmasters
and website operators and bloggers to also optimize their webpages, blog posts,
and publications. It is not know who first coined the term “content marketing.”
However, it is reasonable to believe that the concept originated from internet
marketers that saw an opportunity in the Google SEO changes and update, and
marketed the concepts to websites as the new best SEO trend. Today on the
internet, some publishers and internet marketing practitioners are pushing this
trend as the new best business model for websites and bloggers. It is true that
Google has drastically changed the internet, although not always for the
better. Nonetheless, as far as standardizing, Google’s appearance on the
worldwide web and the company’s role in research, development, and in planning
and implementing big-picture visions has been impressive, remarkable, and
valuable to raising standards globally and at all levels for users, websites,
and merchants alike. This being said, those who get too carried away in this
latest Google change-induced content marketing system should think carefully of
the potential for adverse consequences in the long-run. Google has been laser-focused on changing the
infrastructure of the Internet on a global scale. Moz.com explains how Google
developer Matt Cutts refers to these updates and changes as “Data refreshers.” In
May 2003, Google announced the initiation of Google bots (“Freshbot” and
“Deepcrawler.” This change directly affected backlink marketing and
implementation. But the most impactful effects of this change may have been in
the Google’s shift from cumulative indexing to daily indexing of webpages. The
impact of these early changes were documented in drops in websites ranking and
page rank, due to a change in the way the new Google bots evaluated backlinks,
including internal, inbound, and external links. What was even more dramatic is
that on August 6, 2013, Google added an upgrade in search results called
"in-depth articles." Google analysts and experts, explain this
in-death articles search results optimization as writing that is “evergreen”
meaning new, fresh, and “long-form,” meaning substantive. If you look at any of
the content brokerage website, you will find all these buzz words in their
requirements and Q&A. MozCast tracked links to three articles based on this
Google update and find that those articles show up in 3% of the tracked
searches.
In
response to these developments, the backlink market and websites changed or adjusted
their link building strategies to conform to the new Google’s standards for
successful back-linking and search engine results. Needless to say that
Internet businesses, website, and Internet marketers, all, have been re-active
in their strategies. This is precisely the peril of the new content marketing
hysteria that is being passed for a marketing strategy. The Ethical Sub-Standard of Content Marketing Before
we get to the real business thinking behind content marketing, we must first
define the word content. We know what marketing is: It is a coordinated group
of activities designed to communicate with consumers and present them with
products, ideas, and services in ways that are persuasive enough to convince
them to engage in transactions that are profitable for the company that is
selling such ideas, products, or services. But content marketing functions
differently. No one is being persuaded to engage with or transact with content.
Instead, content marketing is a wink-wink team effort, to be king, between
knowing and consenting web-based business interests to beat Google’s SEO
stratagem. So, in reality, still to be kind, content marketing is really a
scheme, if one can find any positive definition in any dictionary for the work
scheme. Let us back up this admitted declaration with this fact, when Google
went after shell-website for “keyword stuffing,” the practice of littering
useless and irrelevant webpage content with search engine keywords, the
industry was trapped. As a result, dummy websites and internet marketers needed
a way out. That way was to change course, and what would look better than to
now litter blog and webpages with SEO-targeted keyword content? At least that
is the thinking behind the content market. Content Marketing - What Is Involved The
word content entails an array of literary (writing), creative (art and design),
technology (graphics, and audio and video), and commercial (informational and
anything else and tools) products. Thus,
the paradox of narrowing content as written articles containing media inserts,
because what it is in fact being heralded as content marketing is no more than
articles written by “writers” to be sold and used primarily for search engines, in hope that
users will find them and like the content or even care about it. This strategy
serves the purpose of dressing up previously unabashed shell-websites in new
and improved sheep clothing, and it can attract visitors to websites and blogs.
But deception by any name is still wrong. Users whose queries yield a specific
result may find themselves reading an article with the keywords they put into the search engine, rather
than what it is they really started out to find. To be fair, users are being
deceived by webmasters and search engine giants, including Google. For example,
the majority of users are not aware that many of the results on their search
pages are from Google-sponsored ads. Google might argue that it gives some
indication to users on search pages about its sponsored ads. However, the
language Google uses to make its so-called disclosure on search pages is ambiguous at
best, and definitely obscure. Facebook is guilty of the same offense. Facebook is doing whatever it takes to make money, a part of that is to exploit the self-adulation, self-worshiping, cult of personality culture. Therefore, Facebook is contributing to nothing positive, but rather taking advantage of the worst aspects of society. Content Marketing Websites Editors – A
Profile in Self-Importance Photo_bizzfillings.com Content Marketing Winners & Losers_Photo_neatosphop.com Photo_newmediarockstars.com Legitimate Content Acquisition Needs Many categories
of people have a legitimate need to get their writing done by someone else.
Businesses have been hiring freelance writers since the beginning of time. With
the major financial, development, operational, management, and maintenance
facets that required the attention of a
business owner, there simply are writing tasks and assignments that must be
outsourced to allow a business to focus on customer services, operational
efficiency and productivity,, as well as growth and
profit. Similarly, bloggers and some website owners have certain legitimate
needs to sub-contract for written articles and other forms of content. Many
bloggers are involved in larger projects that require large investments of
time. And some bloggers schedule their blogs to publish daily, in which case
they would find themselves behind schedule unless they outsource some of their
work. Moreover, some website owners truly need outside write to boost their
website standing on Google’s pages and in Alexa Ranking. If you run a real
estate, travel, shopping, gaming, financial, or manufacturing websites, or any
number of product and sale-based websites, chances are you not only are not a
writer, but you also need all the time you can fin to focus on growing your
business, and a blog is just one way to attract customers, a smart business
owner would hire the services of a writer to handle the writing needs of the
company. None of this, though, provides any excuse for any business leader to
participate in any scheme or to contribute to exploit writers who, too, need to
earn a living. Ethical business owners know exactly where to find writers who
write for a living. The content fuss has nothing to do with accessibility to
rich and well developed articles, but everything to do with using content mill
and sweatshops to buy good copies at cheap gig prices. Google’s Algorithms will
eventually catch up with this scheme, too, and those who persist in this
practice rather than upgrading their article acquisition standards may end up
paying a higher price in Google PageRank and Alexa Websites Rankin.
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